Brand portfolio · 2026
Three brands from Muscat, each built around one material and one idea of quality: IVY Fragrance, Stivale and Ezar.
IVY began in Muscat in 2021 with one belief: a scent is the memory that does not fade. The name comes from the plant itself. Ivy holds on to what it loves and stays green all year, so it stands for fidelity and lasting life. The arch-and-leaf mark repeats that leaf inside a doorway.
Hakman · Private Collection
Every perfume carries the icon and colour of its family on the cap band and the box.
Excellence from the heart of Italy · Est. 2025
Oman, like Italy, carries a proud tradition of craftsmanship. Stivale sandals pair authentic Omani design with the leatherwork of Tuscany, and each pair is made by hand. The mark is a crowned horse inside a doorway, because the sandals are built the way a true horse is.
Italian Soul, Ostrich Vale, Ostrich Soul and Leather Soul in croco and ostrich finishes.
OMR 37 to 59Omn Soul, Comfort Colored and Rubber Soul in forest green, grey, white and beige.
OMR 26 to 38We weave the heritage of your attire.
Ezar was created to answer Oman's need for fabric design and manufacturing. Its cloth joins heritage and authenticity with modern touches, in colours meant to leave a mark on the cultural fabric of Omani life and carry that legacy to the world. The brand calls its pieces works of art, rich in contemporary detail.
In the shop now
Side by side
Material
Scent: perfumes, body mists, lotions and home fragrance
Promise
“Ivy is more than just a perfume”
Roots
Muscat, since 2021
Symbol
An ivy leaf inside an arch: fidelity and evergreen life
Palette
Type
High-contrast serif wordmark, clean sans text
Material
Leather: handcrafted sandals and leather goods
Promise
“Excellence from the heart of Italy”
Roots
Omani design, Tuscan leathercraft, est. 2025
Symbol
A crowned horse in a doorway: loyal, powerful, built to last
Palette
Type
Antic, with Al-Jazeera Arabic
Material
Cloth: fabrics for Omani dress
Promise
“We weave the heritage of your attire”
Roots
Omani dress heritage, Al Mawaleh, Muscat
Symbol
The name itself: the izar, the wrap at the heart of Omani dress
Palette
Type
Tajawal · Almarai المراعي
Find them
All three sell online and in Muscat. Stivale is also on the shelf at the Ezar store in Al Mawaleh.